The private commercial banks see themselves as one of the agents of consumer policy and are aware of their responsibility. They know that special demands are placed on their business relations with personal customers. For many years, therefore, the private commercial banks have been pursuing a comprehensive consumer policy scheme . This scheme is adapted on an ongoing basis to the changing legal framework at both European and national level and to the shifting needs of customers as well. It is founded on the conviction that no overblown consumer protection laws are needed to safeguard banking customers from the financial consequences of the decisions they have taken autonomously and that individual responsibility cannot be without its risks.